Veidlapa Nr. M-3 (8)
Study Course Description
Public Relations Text Writing
Course Code
KSK_265
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Communication Science
LQF
Level 6
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Lāsma Šķestere
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To shape understanding of students about written materials in public relations and their specifics, to develop the public relations writing skill to enable the student to practically prepare written materials meeting media and publicity requirements.
Preliminary Knowledge
Knowledge of media language is required.
Learning Outcomes
Knowledge
1.On types and specifics of public relations written materials.
Skills
1.To prepare reader-friendly, logical and concise public relations written materials, in particular press releases, notices, descriptions and other most commonly used materials.
Competences
1.To prepare texts particular for public relations field (press release, articles, descriptions, announcements, etc.).
Assessment
Individual work
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Title
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% from total grade
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Grade
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1.
Individual work |
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-
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Homework, case analysis, examination. Please see course description (in Word) in e-studies with a detailed description of tasks.
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Examination
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Examination |
-
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-
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2.
Examination |
-
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-
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In accordance with the RSU Regulations, criteria set in the task, ability to use theory.
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Study Course Theme Plan
FULL-TIME
Part 1
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Introduction. Importance of writing in PR. Writer’s responsibility, professionalism, ethics. Importance of using correct language in PR work. Obtaining basic information and its importance.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Press releases – writing and distribution. Cover letter in an e-mail. Importance of headings and subheadings.
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Press releases – writing and distribution. Cover letter in an e-mail. Importance of headings and subheadings.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Choice of vocabulary in PR texts. Observation of spelling requirements.
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Paid publicity and peculiarities of writing: Advertising articles. Advertising language. Emotional expressivity in advertising. Emotional expressivity tools in language and different (products, politicians) advertisements.
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Websites and social media. Tweets.
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Seminars
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Seminars
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Seminars
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Seminars
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Seminars
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Seminars
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Total ECTS (Creditpoints):
3.00
Contact hours:
24 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Marsh C., Guth D.W., et al. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More/ 4th ed. _Routledge, 2017
2.
Newsom D., Haynes J. Public Relations Writing: Strategies & Structures / 11th ed. - Cengage Learning, 2016
3.
Newsom, D., Haynes, J. Public relations writing: form and style 10th edition / D.Newsom, J.Haynes – USA: Thomson Wadsworth, 2014
4.
Newsom D., Haynes J. Public Relations Writing: Form & Style / 9th ed. – Australia, Brazil etc.: Wadsworth CRENGAGE Learning, 2010
5.
Smith, R. D. Becoming a public relations writer. A writing process workbook for the profession. 4th edition / R.D. Smith – USA: Lawrence Erlbaum Associates, 2012
6.
Liepa D. Latvijas preses valoda. Zin. red. Ina Druviete. - Rīga: LU Latviešu valodas institūts, 2011, 296 lpp.
7.
Bivins T.H. Public Relations Writing: The Essentials of Style and Format / 7th ed. – McGraw-Hill Higher Education, 2011
Additional Reading
1.
Dimants A., Russ-Mols S. Žurnālistika / Mācību un rokasgrāmata. – Rīga: Turība, 2009
2.
Liepa D. Latviešu (paš)raksturojums presē : sociolingvistiskais aspekts / Dite Liepa. - Literatūra un avoti : 240.-242.lpp. - Kopsav. angļu val.: Latvian self-assessment in printed media : the sociolinguistics aspect, 242.lpp. // Vārds un tā pētīšanas aspekti. - [Nr.]15, 2.[sēj.]: Valoda un vide. Terminoloģija. Tulkošanas jautājumi (2011), 232.-242.lpp.
3.
Spolskis B. Valodas pārvaldība. – Rīga : Latviešu valodas aģentūra, 2012
Other Information Sources
1.
Jaunākie zinātniskie raksti, kas pieejami RSU Bibliotēkas abonētajās zinātnisko rakstu datubāzēs (piemēram, EBSCO, SAGE Publications, Science Direct, Scopus u.c.).