Business Management
Study Course Implementer
LSPA, Brīvības gatve 333, Riga, LV-1006
About Study Course
Objective
Provides the possibility to improve theoretical knowledge and develop practical skills in business to be able to do and manage business.
Preliminary Knowledge
Study courses: foundations of business, microeconomics, macroeconomics.
Learning Outcomes
Knowledge
1.1. To define own business model for creating new values. 2. To use financial planning and forecasting methods to implement a business idea. 3. To critically assess risks related to planned activities for the implementation of a business idea. 4. To assume individual and team responsibility for creating new values.
Skills
1.5. Will know and use basic principles of project development and management. 6. Will use decision-making methods. Planning methods.
Competences
1.7. Ability carry out own professional activities in accordance with the chosen business model. 8. Ability to develop a business plan based on the developed model.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Characteristics of a product or service in the field of sport; market analysis; development of a marketing strategy; description of functioning of a company; description of company management and employed persons; schedule of the most important events of a business plan; development and presentation of a business plan in the field of sport.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
For a student to get a successful assessment, differentiated test requirements: attitude towards education, development dynamics, active activity in seminars (50%) and independent learning performed by the student (50%).
For mastering the study course, the student receives a differentiated assessment on a 10-point scale. To get a positive assessment for the study course, the total assessment should sum up to at least 4.
The student receives assessment by summing up the number of points, assessing knowledge, skills and competences in the performance of individual tasks (independent works, productive activity during seminars, examination), attitude and individual development dynamics.
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||
Study Course Theme Plan
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Schedule of the most important events of a business plan.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Market management strategy in sports marketing business.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Product or service.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Forms of business – legal and organisational issues of establishing it.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Functioning of a company.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Business plan, its content.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Company management and employed persons.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Finaces.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Market management strategy in sports marketing business.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Business risks and problems.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Market analysis.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Product or service.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Market management strategy in sports marketing business.
|
Bibliography
Required Reading
Alsiņa R., Gertners G. Uzņēmējdarbības plānošanas principi un metodes. R.: RTU, 2005. - 47 lpp. (akceptējams izdevums)
Diderihs H. Uzņēmumu ekonomika. Rīga: Zinātne, 2000. (akceptējams izdevums)
Forands I. Biznesa vadības tehnoloģijas. Rīga: Latvijas Izglītības fonds, 2009. (akceptējams izdevums)
Hofs K.G. Biznesa ekonomika. Rīga: J.Rozes apgāds, 2019.
Kotlers F. Mārketinga pamati. Rīga: Jumava, 2006. (akceptējams izdevums)
Neilande J. Komersanta ABC. Rīga, Zvaigzne ABC, 2013.
Michael J.Baker. Marketing Strategy&management. 9th edition, Palgrave, 2013.
Ārvalstu studentiem/For international students:
Michael J.Baker. Marketing Strategy&management. 9th edition, Palgrave, 2013.
Additional Reading
Šķiltere D. Uzņēmuma vadīšana. Rīga, 1998.