Veidlapa Nr. M-3 (8)
Study Course Description
Data Collection and Presentation in Multimedia Environment
Course Code
KSK_110
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Communication Science
LQF
Level 6
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Vita Savicka
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
-
Preliminary Knowledge
-
Learning Outcomes
Knowledge
1.-
Skills
1.-
Competences
1.-
Assessment
Individual work
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Individual work |
-
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-
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Examination
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Examination |
-
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-
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Study Course Theme Plan
FULL-TIME
Part 1
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Brikše I. Komunikācija: kultūra, sabiedrība, mediji / I. Brikše (galv.red). – Rīga: Zinātne, 2002.
2.
C. Daymon, Qualitative Research Methods in Public Relations and Marketing Communications,2002;
3.
Dennis L., Wilcox, Phillip H.Ault, Warren K. Agee, Public Relations. Strategies and Tactics,2005
4.
Donald E. Parente, Bruce G. Vanden Bergh, Arnold M. Barban, AdvertisingCampaign Strategy, 1997;
5.
Don W. Stacks, Primer of Public Relations Research, 2002;
6.
Homann K. Globalisation and business ethics/ edited by Karl Homann, Peter Koslowski, Christoph Luetge – Aldershot, Hampshire ;Burlington, VT: Ashgate, 2007
7.
Clarke Caywood, The Handbook of Strategic Public Relations & Integrated Communications, 1997 ;
8.
Clow Kenneth E., Baack Donal. Integrated Marketing Communication. Concise Encyklopedia of Advertising. 2005;
9.
Harris Thomas L. Value added public relations. The secret weapon of integrated marketing. NTC Bussines Books, 1998;
10.
Guth W. David, Marsh Charles. Public Relations. A values-driven approach. By Allyn & Bacon. 2000;
11.
Fomburn C.J. Reputation: realizing value from the corporate image. – Harvard Business School Press, 1996;
12.
James Gruning, Excellence in PR and Communication Management,1992;
13.
McQueil, D, Windhal, S. Communication model for the study of mass communications. 2nd ed., London, New York, 1993,
14.
McQuail, D. Mass Communication Theory. 4 th ed., London: SAGE Publications, 2000,
15.
Newson D., Wanslyke T.J., Kruckeberg D. This is PR: The Realities of Public Relations. 7th ed., USA, 1999,
16.
Rogers, E., Dearing, J. Agenda – Setting Research: Where has it been? Where is it going? CommunicationYearbook N.11. Newbury Park, CA: SAGE, 1988,
Additional Reading
19.
http://www.prsa.org/AboutPRSA/Ethics (skatīts 17.01.2013)
20.
http://www.ipra.org/secciones.php?sec=1&subsec=3 (skatīts 17.01.2013)
21.
http://www.instituteforpr.org/topics/ethics-and-public-relations (skatīts 17.01.2013)
Other Information Sources
1.
dokumenti, Atēnu un Venēcijas ētikas kodeksi